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Retail and Consumer

From supply to buy: unlocking the retail journey

Leveraging insights from one retail market to another is a proven strategy to unlock profit.

Our retail experts understand the impact of regulation and competition policy, but also offer extensive cross-sectoral knowledge. This means we can secure the best outcome for your business.

Unlocking the black box of consumer behaviour

Understanding consumer behaviour is key to success in retail.

Consumers are complex, and understanding their choices is complicated. To be a market leader, you need to understand what drives their behaviour, and you need to be able to anticipate this behaviour accurately.

Behavioural economics combines behavioural science, psychology and economics, revealing why consumers do what they do, and predicting what they will do. Armed with this knowledge, you can take the correct decisions to drive growth today—and plan for tomorrow.

After all, really knowing your consumers and delivering excellent consumer outcomes is the best way to boost your bottom line.

Pinpointing the customers you want

Robust competition assessments in retail markets are informed by geo-spatial analysis: which consumers do you compete for, and where do you find them?

We are among the leading European experts in compelling geo-spatial economic analysis, from isochrones in Italy to catchment areas in Copenhagen.

Directing you to supply chain success

Our Retail experts provide insightful supply chain assessments, which can be vital in avoiding competition risk while also delivering commercial opportunities.

We analyse supply chains for e-commerce operations and physical retail, advising clients on supplier/retailer agreements—including complex selective distribution schemes.

Our experience

We’ve worked across a wide range of retail markets in Europe and the UK, for major players like Arriva, Carrefour, Co-op Group, Compare the market, Direct Line Insurance, Mastercard, Tayto Group, and Virgin Media.

Retail and Consumer Insights

7 minute read
Consumer goods have seen significant price rises lately, driving up general inflation levels. Some retailers point to territorial supply restrictions limiting their ability to secure lower wholesale prices—they consider these…
7 minute read
Many products form a contract between a firm and a customer, the details of which are specified in the terms and conditions (T&Cs). But do customers always understand what they…

The competitive landscape for payments: a European perspective

The competitive landscape for retail payments in Europe is in a period of considerable upheaval. This is due to entry by new providers (for example, digital wallets, credit-transfer-based payment methods, cryptocurrencies and peer-to-peer services), technological changes that have increased the importance of e-commerce (for instance, mobile payments technology), and regulatory initiatives. Read More

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Using Economics in Competition Cases

How can economics tools support me in competition cases? For more than 20 years, our training course has helped practitioners, in-house lawyers faced with an inquiry, or senior managers wishing to understand potential competition law risk to gain the confidence to judge and rely on economic arguments and evidence put… Read More

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Berlin Discussion Forum

Transition from Gas Markets to Hydrogen Markets Over the summer, the transition to hydrogen has gained further momentum. The direction of travel has become clearer with the approval of the European Commission’s €2bn government funding for thyssenkrupp Steel’s “tkH2Steel” decarbonization project, the EU Delegated Acts on Renewable Hydrogen approval in… Read More

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