Is dynamic pricing an ambush or advantage for consumers?
The debate as to whether or when dynamic pricing is fair and reasonable continues, and there are even calls for it be banned. Dynamic pricing has been in the news recently, with backlash from fans trying to secure a ticket to see Oasis in concert. You will have experienced dynamic pricing when booking a holiday or buying tickets for a concert if you’ve seen prices rising in response to high demand or you got a last-minute bargain.
In this episode of Top of the Agenda, Helen Jenkins is joined by Amelia Fletcher, Professor of Competition Policy, Norwich Business School, University of East Anglia, and Helen Ralston-Smith, a Partner in Oxera’s competition and regulation practices. Together they discuss how pricing strategies affect both businesses and consumers, what economics can tell us about these different strategies, and whether they are advantageous to consumers.
Related
Assessing the profitability of motorway concessions in France
France’s ecological transition demands the modernisation of motorway infrastructure to support electrification, reduce emissions, and align with new mobility trends. As current concession contracts approach expiration, public authorities must establish a framework that achieves ecological goals while optimising public resources. The concession model, which entrusts private entities with managing infrastructure,… Read More
The Big McBroadband index: a recipe for more meaningful cross-country price comparisons
Price benchmarking exercises are an often used tool by policymakers. When comparing prices across countries, common practice is to make purchasing power parity (PPP) adjustments to control for differences in local price levels and the cost of living (e.g. wages, rent, and taxation). This helps shift the focus from… Read More