Is dynamic pricing an ambush or advantage for consumers?

The debate as to whether or when dynamic pricing is fair and reasonable continues, and there are even calls for it be banned. Dynamic pricing has been in the news recently, with backlash from fans trying to secure a ticket to see Oasis in concert. You will have experienced dynamic pricing when booking a holiday or buying tickets for a concert if you’ve seen prices rising in response to high demand or you got a last-minute bargain.

In this episode of Top of the Agenda, Helen Jenkins is joined by Amelia Fletcher, Professor of Competition Policy, Norwich Business School, University of East Anglia, and Helen Ralston-Smith, a Partner in Oxera’s competition and regulation practices. Together they discuss how pricing strategies affect both businesses and consumers, what economics can tell us about these different strategies, and whether they are advantageous to consumers.