Behavioural economics, competition and remedy design
Competition Law

Behavioural economics, competition and remedy design

Marketers know that people’s perceptions and decision-making abilities can be manipulated by external influences, and behavioural economics has also sought to take such issues on board. However, only more recently have policy-makers begun to examine closely what behavioural economics means for biases in consumer behaviour, how these can lead to competition problems, and how remedies can be designed to help markets work better.

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