Behavioural economics: how does decision-making impact business and policy?
Behavioural economics is all around us — from competition rulings, like the Google Search ruling in the US, to EU regulations targeting online dark patterns. It affects how we combat consumer manipulation, design policy, and even understand the behaviour of music fans.
In this latest episode, Helen Jenkins is joined by Hélène Bourguignon, Oxera Partner, to share the highlights of a recent roundtable discussion in Paris on behavioural economics and its implications for competition and regulation. The internationally renowned speakers explored how people make decisions — and what this means for business and policy.
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Oxera AI policy map – June 2026
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