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Depiction of Modernising EU competition policy: from guidelines to outcomes

Modernising EU competition policy: from guidelines to outcomes

This special edition of Top of the Agenda was recorded at our 2026 Brussels conference, which hosted senior figures from the European Commission, national competition authorities, academics and the legal community to discuss one of the most significant developments in EU competition policy in two decades: the revision of… Read More

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18 minute read
Depiction of When does a discount become deceptive? An economic framework for the regulation of reference pricing

When does a discount become deceptive? An economic framework for the regulation of reference pricing

The use of ‘reference’ pricing—where a previous (or future) ‘was’ price is displayed alongside the current ‘now’ price to indicate a discount for customers—is a common feature across digital and physical markets. In supermarkets, retailers commonly advertise a headline Recommended Retail Price (RRP), or ‘was’ price, alongside the current… Read More

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