Getting the outcome right for water customers
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From uncertainty to causation: a valuation perspective on life sciences disputes
How do you value a product that may never reach the market? How do you distinguish commercial opportunity from scientific possibility? How do you assess loss in markets shaped by regulation, reimbursement and patient behaviour? These are just some of the valuation questions that arise in life sciences… Read More
When does a discount become deceptive? An economic framework for the regulation of reference pricing
The use of ‘reference’ pricing—where a previous (or future) ‘was’ price is displayed alongside the current ‘now’ price to indicate a discount for customers—is a common feature across digital and physical markets. In supermarkets, retailers commonly advertise a headline Recommended Retail Price (RRP), or ‘was’ price, alongside the current… Read More