Oxera Partner, Dr Helen Jenkins, will be running a workshop at the Global IP Exchange three-day meeting of Heads of IP in Hamburg, Germany, from 7 to 9 March.
During the session, 'How Economics can Help Monetise and Defend your IP?', Helen will address two key questions: how do you know that you are getting a fair value for your IP; and if your IP has been infringed, how much should you claim? She will cover the variety of ways in which IP can be monetised, and explore how economic tools can help in both commercial and litigation settings.
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