What was the client issue?
The CEO and Forecast Manager of Heathrow Express commissioned us to produce a pricing and revenue review.
How did we help the client solve it?
Using modelling accessible to revenue managers, we discovered that from a pricing perspective, the Heathrow Express train service had no close competitors.
Why was the outcome compelling for the client?
It presented a clear-cut opportunity for Heathrow Express to review its pricing strategy.