Strategy is integral to any business. Whether you’re looking for ways to boost profits or redefine your pricing, economic thinking can help you make the right decisions along the way.
Oxera builds close relationships with clients to offer new ways of thinking about strategy through the lens of economics. We develop innovative and actionable solutions and communicate them simply.
Our expertise and experience allow us to help you beyond the capabilities of traditional strategy consultancies.
‘We develop innovative, actionable and compelling solutions, by deploying diverse project teams with a mix of skills and cross-industry experience.’
In this Q&A, a panel of Oxera specialists discuss success stories and key strategic issues that companies seek our advice on.
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Our practice areas within strategy

Oxera’s strategic advice offer is based around five core areas. These include pricing and revenue management, route to market design, as well as entry, growth, acquisition, and exit advice. We also have experts in valuation, investment appraisal, and risk modelling. Plus we help clients with operational improvements.

We work with our clients to find solutions that are practical, actionable, and accompanied by tangible messages and recommendations.

Pricing and revenue management

Using detailed financial and modelling analysis, we help clients develop an optimal pricing strategy that takes into account market dynamics and competitors’ responses, all in the context of knowing own strengths and weaknesses.

Route to market design

By diving deep into the costs and revenues of different channels and getting a good understanding of the interdependencies of various contractual terms, we help clients see if they are serving their customers in the best possible way.

Entry, growth, acquisition and exit

We combine latest techniques in market analysis, demand forecasting and corporate finance to advise clients whether to enter a market and, if they do, how best to do so. Similarly with exit.

Valuation, investment appraisal and risk modelling

Our clients often ask us to help them estimate the value of an asset or company, or choose an investment option. By laying out the key decision factors and risks, we guide clients towards the right answer.

Operational improvements

Our benchmarking techniques and deep sectoral knowledge help clients save costs through better manufacturing, procurement and logistics.

The Oxera Difference

Focus on specific client issues and questions

Diligent, data-driven approach

Rigorous analytical framework

Better business decisions
Actionable & practical
Clear presentation

Oxera Strategy

GB train operating company

Price optimisation

Client: GB train operating company
Result: Price increase, direct profit boost

Client: GB train operating company

Result: Price increase, direct profit boost

A GB train operating company challenged us to recommend an optimal pricing for its services.

Our advice led to a rebalancing of pricing, maximising revenue across the service and yielding a significant EBITDA boost.

We constructed a model of passenger fares that combined insights from the commercial team with survey evidence and economic theory. The result was a model that was user friendly, robust and capable of simulating revenue outcomes over a wide range of scenarios, which provided evidence for the price hike recommendation.

German chemical start-up

Valuation and negotiation support

Client: Chemical start-up
Case: Valuation and negotiation strategy
Result: Higher value for the sale of the business

Client: Chemical start-up

Case: Valuation and negotiation strategy

Result: Higher value for the sale of the business

How to value a start-up and negotiate its sell-off to a multinational giant.

We guided a small German start-up through the process of assessing a fair market value and negotiating buy-out. We built a robust picture of the market for the client’s product, which informed the valuation estimates and fed directly into the negotiation ‘play-book’, ultimately delivering a significant boost in the sale price.

European broadcaster

Expansion strategy

Client: European broadcaster
Case: Expansion strategy design
Result: Successful strategy designed and being deployed, beat major competitor to #1 spot in the market

Client: European broadcaster

Case: Expansion strategy design

Result: Successful strategy designed and being deployed, beat major competitor to #1 spot in the market

We designed a content acquisition strategy for a major European broadcaster that was challenging for top market position.

Based on a detailed review of the market dynamics, including legislative and competitive pressures, we established a model for valuing content and modelled the likely market evolution under a number of scenarios.

This produced an optimal growth path as well as a set of ‘no-regret’ actions that the client has been implementing ever since.

Gas distribution company

Supporting a winning bid

Client: International gas distribution company
Case: Bidding strategy design
Result: Bid successful

Client: International gas distribution company

Case: Bidding strategy design

Result: Bid successful

Oxera helped a gas distribution company win the bid for the low-pressure gas distribution licence in Northern Ireland.

We undertook a qualitative risk assessment, which benchmarked the overall riskiness of the licence with that of European comparators. We combined this exercise with quantitative modelling to find the required financial parameters for the bid.

The final bid was not only competitive, but also highly commercially attractive for the client in light of the associated risks.

The tendering body placed significant weight on our analysis when it awarded the project.


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