Unilateral effects analysis and market definition: substitutes in merger cases?
Competition Law

Unilateral effects analysis and market definition: substitutes in merger cases?

A number of simple tests to assess the effect of a merger on the pricing behaviour of the merging firms have become increasingly popular among competition authorities in Europe and North America. This direct approach to measuring unilateral effects has been proposed by some as an alternative to traditional market definition. A recent meeting of the Oxera Economics Council discussed the merits and limitations of the approach.

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