Using conjoint analysis in merger cases: a competition practitioner’s perspective

If applied correctly, conjoint analysis can be a powerful tool in merger cases, as it can overcome the artificial nature of hypothetical ‘what-if’ questions. The Netherlands Authority for Consumers and Markets (ACM) has used this survey technique in six merger cases to date. Marinus Imthorn, Ron Kemp and Ivo Nobel of the ACM illustrate how it can be used effectively to estimate customer behaviour, and share some lessons from their experience

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Shrinkflation! A bite missing?

While the price of a Toblerone bar has not changed in recent years, its size has—between 2009 and 2010, a standard bar became 30g lighter (from 200g to 170g), and by 2016 it had shrunk to 150g. What factors lead a firm to pass on a cost shock by changing the size of a product rather than its price? And what effect does this have on consumers and inflation statistics?

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The policy of truth? Deception in markets and in public policy

Political manipulation of voters is nothing new. However, ‘post-truth’ politics arguably takes matters to a new level. Behavioural economics has developed a framework for examining how people can be deceived in markets and whether the market corrects for this. So how might behavioural economics and ‘post-truth’ be regarded as two sides of the same coin? We examine ways in which people can be manipulated through deception—and the potential remedies

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