Success stories from the frontline of impact assessments
Google Geo services
Locating the facts and figures.
Impact Economic impact of Geo services
Result Sector valued at up to $270 billion a year
Google asked us to estimate the economic impact of the global Geo services industry—an industry that brings together hardware and software to create better user experiences, but which had never been examined in that way before.
Every time you search online for a destination, open a map or use a GPS device, you are using a combination of location–based services that have been put together to improve the consumer’s experience. Our analysis estimated the revenue from global Geo services at between $150 billion and $270 billion a year. This suggests the industry is already larger than video-gaming and generates around one-third of the annual revenue created by the airline industry.
Nobody had ever tried to work out the size of the Geo services sector before. Nor had anyone attempted to identify and quantify the many positives users get from location-based services, like faster response times to emergencies and increased competition. We were able to provide Google with a thorough list of benefits to the world economy, businesses and consumers.
We used robust mechanisms in the report and provided a framework to quantify the impact of the services as the market develops further.
Clear for take-off?
Client Gatwick Airport
Impact New runway assessment
Result Second runway estimated to provide benefits of £40 billion over the next 60 years
Gatwick Airport Ltd hired us to provide an independent assessment on the economic impact of building a new runway at either Gatwick or Heathrow. Our report was submitted to the Airports Commission, tasked by the UK government to assess whether a new airport runway should be built in South East England and, if so, provide recommendations on where it should be located.
This impact assessment considered how a new runway at Gatwick would affect passengers, airlines, the airport itself and the wider UK economy. It involved thinking through the application of a practical solution and innovative approach, while ensuring that our economic and conceptual framework could stand up to the anticipated intense scrutiny on one of the biggest transport policy issues in the UK at the time.
To this end, we built a number of models to estimate the impact of the new runway. Our approach went beyond the appraisal guidance used by the Department for Transport and the Airports Commission in several areas. We presented the results in a clear and rigorous report, with explanations of our processes and methodologies. The analysis has been used to help inform how the Commission thinks about the core questions in the debate, such as how airport and airline competition affects economic activity.